The company, pioneer in natural ingredients technology and part of CSM Group, will participate to North America’s largest food innovation expo.
July 10th, 2024 – Hi-Food USA – US-based sister company of HIFOOD, a firm specialized in the research, development, and production of natural-origin ingredients and part of CSM Group together with CSM Ingredients – will join for the first time IFT FIRST, North America's largest food innovation expo, taking place from July 14th to July 17th in Chicago.
The event provides the ideal context for the company to present its latest innovations when it comes to added value ingredients of natural origin, that not only ensure benefits from a nutritional and cleaner labelling standpoint, but also allow to reduce production costs and lessen the environmental impact of finished products.
In particular, Hi-Food USA will present at its stand (#1375) its most recent solutions, all of natural origin, designed specifically to address the requests of today’s consumers: better-for-you foods, longer shelf-life, free-from solutions (gluten-free, allergen-free, additive-free) and protein and fiber enhancement.
“At HIFOOD, our mission is to offer our customers natural solutions developed through an innovative and technological approach to meet the ever-changing needs of today’s modern industry” Massimo Ambanelli, CSM Group Chief Commercial Officer Americas and Asia declared: “Working every day with natural ingredients, we have the opportunity to witness how often they provide us with the key to integrating better nutrition, natural origin, and sustainability with the cost-effectiveness and production requirements of today's modern food industry. That’s why we are excited to be at IFT to share with our customers this knowledge and the incredible potential of natural ingredients”.
Among the solutions that Hi-Food USA will present at the fair are clean label systems to partially or completely replace whole egg, egg white, or egg yolk in selected applications such as sauces, bakery and pastry products, gluten-free items, and ready meals. Replacing or reducing eggs presents a significant challenge due to their multifunctional properties—they provide protein, thicken, coagulate, foam, stabilize, and emulsify. However, many companies prioritize their substitution due to costs, sustainability concerns, allergen considerations, and the risk of microbiological contamination. HIFOOD solutions offer numerous advantages: they take an allergen away from the final product, can reduce the environmental impact, and can achieve substantial cost savings—up to 80% cheaper depending on the specific recipe and ingredients used.
Naturally, egg replacement and reduction are just one aspect of HIFOOD’s extensive portfolio, which includes clean-label solutions for reducing salt, sugar, and calorie content, as well as enhancing protein and fiber, all available globally.
IFT FIRST will also be the occasion to unveil the important outcomes of the business collaboration between HIFOOD and Alianza Team, already recognized as winners of the 2023 Fi Europe ‘Plant-based Innovation Award’ for their clean-label and allergen-free version of the protein emulsion MirrorTissue®. In particular, the two companies will present some of their product innovations, including BakersBlend, a, multipurpose bakery technology that impacts fats, and PowerUp, a powdered ingredient blend with medium-chain triglycerides (MCTs), proteins and fibers, perfect for sports nutrition.
