Our Innovation Hub Generate: Fueling the Future of Food

Generate is an innovation hub dedicated to the development of ingredient startups and food concepts, with the aim of bringing added value to the F&B industry. By harnessing the power of our open innovation network, Generate is committed to supporting startups and developing break-through business models.

 

Generate for Startups

Generate offers a comprehensive program that validates proofs of concept, finds the perfect route to market, and provides access to an extensive business network. Our goal is to equip startups with everything they need to thrive and flourish in today’s competitive market.

Application Opportunities
Application Opportunities

We offer ample opportunities for startups to apply their solutions to products, within testing environments and under professional guidance

Cutting-Edge Facilities
Cutting-Edge Facilities

We offer state-of-the-art laboratories and testing production lines designed to help bring your ideas to life

Commercial Support
Commercial Support

We offer support in validating proofs of concept and finding the right route to market, ensuring your innovations are market-ready

Some of the Startups that have already joined the Generate program
High-scale production of animal origin (or animal-based) proteins in plants through molecular farming
High-scale production of animal origin (or animal-based) proteins in plants through molecular farming
High-scale production of animal origin (or animal-based) proteins in plants through molecular farming

Expression of egg protein (ovalbumin) in potatoes, with the final aim of reducing the reliance on animal-based products.
Animal-based proteins production from CO2 by using algae
Animal-based proteins production from CO2 by using algae
Animal-based proteins production from CO2 by using algae

Production of real animal proteins able to capture the essence of meat, dairy, and eggs, by harvesting the power of the fastest-growing photosynthetic microorganisms on the planet. 
Casein micelles by precision fermentation.
Casein micelles by precision fermentation.
Casein micelles by precision fermentation.

Production of functional milk proteins in yeast, to create products that taste and cost like traditional dairy products without the health hazards and decreasing by ~10% the use of land, water, and CO2e resources.
Generate for Businesses

As an innovation hub, Generate was conceived to offer not just products, but also insights, innovation, and unwavering support to our clients and partners, both in the artisan and in the industry worlds.

Innovative Concepts
Innovative Concepts

We identify growing trends and develop concepts that are ready-to-implement with the aim of satisfying consumer demands

Market Validation
Market Validation

We find the perfect route to market for new concepts and connect the dots in market environments to help evolve the whole ecosystem

Marketing Support
Marketing Support

We offer support, training and materials in order to help clients and partners implement the new concepts successfully

Transforming Ideas into Success

Generate is your partner in navigating the complexities of the F&B industry. We offer a comprehensive program that validates proofs of concept, finds the perfect route to market, and provides access to an extensive business network. Our goal is to equip you with everything you need to thrive and flourish in today’s competitive market.

 

Open Call to Ingredient innovation Startups

Join us at Generate and be a part of the future of ingredient innovation. Together, we can create a more sustainable, dynamic, and successful food industry.

Ready to take your ingredient startup to the next level? Apply now, and start your journey with Generate!